Women of Auburn Industrial and Graphic Design Interview

Last fall, I emailed with one of my professors from Auburn, Courtney Windham, who runs an online magazine featuring interviews with women who have graduated from Auburn’s Industrial Design and Graphic Design program. Below is an excerpt from the interview and a link to the full interview on the website.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

What project or design problem have you faced (in the past or recently) that seemed to be a “failure” but was perhaps an extremely valuable learning experience?

One of my favorite projects that I worked on at Digitas never made it into production. Some people may call that a failure because the work we did isn’t being used by anyone but I’m still really proud of what we put forward! In fact, everyone was really happy with the design solution but at the end of the day there were too many technical and budget constraints to make our full vision a reality. We were asked by our client, Nissan, to redesign the grade walk feature on their website. The grade walk is a tool to that allows a user to compare high level information about different trim levels for a specific vehicle like the Nissan Titan XD® (See image below for an image of what they started with and what was proposed).

Interview continued on http://womenofauidgd.com/work/lexa-wakefield/