UI/UX concept for MARTA’s mobile app to optimize trip planning based on geolocation.

MARTA

UI/UX Audit of MARTA’s (Metropolitan Atlanta Rapid Transit Authority) mobile app.

 UI/UX concept for MARTA’s mobile app to optimize trip planning based on geolocation.

UI/UX concept for MARTA’s mobile app to optimize trip planning based on geolocation.

 Many Atlantans use MARTA to commute to work. They rely on the app to find out when the train will arrive so they can be at the station on time.

Many Atlantans use MARTA to commute to work. They rely on the app to find out when the train will arrive so they can be at the station on time.

 After opening the app, there are four screens to discover train arrivals into a given station (Arts Center).

After opening the app, there are four screens to discover train arrivals into a given station (Arts Center).

 Discovery can be simplified by opening to a map with the user’s location and displaying the train arrival times for the stations closest to the user.

Discovery can be simplified by opening to a map with the user’s location and displaying the train arrival times for the stations closest to the user.

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