A set of personas will help PGi become more user-focused, pinpointing who their users are, what their users need and want, and how they make usage decisions.
Across PGi’s suite of products there are six archetypes of users that could be used as a foundation for user interviews to inform personas
The data from user interviews provided a snap shot of each persona’s day at work, their typical UC product usage percentage, goals, and pain points
Understanding their users will help PGi craft high-impact UX strategies and target the right users with the right messaging at the right time.